I've always been interested in people's beliefs. Not necessarily what they believe, or why they believe it -- but the fact that they believe it so strongly. Where does all that conviction come from? In general, we shape our view of the world, view of ourselves, and view of our loved ones by our beliefs. It doesn't matter if the beliefs are factual or not. Every belief we hold dear could be wrong, and we would still feel attached to them, defend them, and/or do everything in our power to avoid a true challenge to them. That's because we tend hold beliefs especially if they're useful. It's useful to believe in god if you would otherwise be ostracized by your family. It's useful to be a liberal, or conservative amongst your peers when the alternative... you get the point. Sometimes I will challenge people's beliefs because I think it's better to do that than it is to go along to get along. I would rather be called an idiot by someone who is cognitively immunized than for that person to sing my praises. I'm not always going to be right. My intentions aren't to be right, or feel right. They are to undo wrong. To reduce the power that "wrong" beliefs have. Our brains automatically adopt beliefs, and it isn't until we vet the information they're based on that we give ourselves the opportunity to replace it with something closer to truth. When we have an emotional reaction to information this makes the vetting process much more difficult. My open challenge to you, whoever you are, is to reexamine your own beliefs, and to realize that the world won't come to an end if you find some of them to be faulty. But the world might come to an end if we aren't much, much more vigilant.